Your NOISY Issues Won’t Go Away By Gaslighting Your Customers
Ignoring customer feedback doesn’t silence the noise—it amplifies it. This post explores how one-way communication turns clients into critics, using Miami Ad School as a case study, and shows why genuine two-way dialogue is the only way to reduce ‘noisy’ issues and build trust.
1 min read
The day I decided to get my hands dirty in this messy yet exciting industry, it was with the desire to decode one simple—yet so noisy—question found in almost every business: WHY DOES A COMPANY FAIL?
Yes, the answer may vary across industries, but one silent component can slowly destroy any brand: failing to let the receiver (our customer/client) also become the sender.
When evaluating growth roadblocks and observing how companies handle communication, I often see brands treat it as a one-way street. They push posts, PR, and campaigns, while their own customers become their worst “word-of-mouth” nightmare—all because no one was listening. By the time frustration spills onto Reddit, that “noise” becomes a full-blown crisis.
Take Miami Ad School, acquired in 2023 by Group EDH. Despite global resources and heavy ad spend, they’re missing their core purpose. When students (their actual customers) aren’t encouraged to share feedback or feel heard, the result isn’t empowerment—it’s inefficiency and a broken community.
That silence creates leverage for competitors who listen, gather insights, and turn discontent into opportunity—exactly what Denver Ad School does on its landing page, openly inviting frustrated and worried Miami Ad School students to transfer.
Companies that embrace dialogue, on the other hand, turn passive listeners into loyal advocates. Reducing noisy issues isn’t complicated—it starts with genuine two-way communication, where the sender becomes the receiver, and the receiver feels empowered to send feedbacks.