Interview with Jose Benitez - Founder of AIdeaform
A conversation with José Benítez, CEO & AI Lead at Garnier Miami and creator of the Craft × Command workshop series — on what AI is actually changing inside creative agencies, why the traditional billing model is already broken, and what it takes to stay relevant in marketing right now.
6/11/20261 min read
What does it actually take to lead a century-old creative agency into the AI era — without losing the soul of what made it great?
That is exactly the question I sat down to explore with José Benítez — CEO and AI Lead at Garnier Miami, creator of AIdeaform, and instructor of the Craft × Command workshop series through The One Club for Creativity Miami.
With over 25 years of experience across digital media, advertising, and marketing — and campaigns built for brands like Visa, Ferrari, TikTok, PepsiCo, Nickelodeon, and DHL — José brings a perspective that is rare: deeply rooted in creative craft, yet fully fluent in what AI is actually changing right now, at the strategy level, at the workflow level, and at the cultural level inside organizations.
In this conversation, we get into the real difference between using AI and integrating it, why creatives are actually the best-positioned professionals to thrive in this new era, what the agency billing model crisis means for the future of the industry, and the one mindset shift José believes every marketer — junior or senior — needs to make right now.
This interview is part of my graduate marketing program at FIU, but the conversation went far beyond an assignment. It is the kind of honest, experience-backed perspective that I built The Br-AI-ght Ride to surface.
Press play. This one is worth your time.
