AI won’t replace human creativity, it will simply show if your brand truly has it. I see it as a partnership where people bring context, values, taste and story, while AI adds speed, scale and sharper insights. The strongest brands will be the ones that let technology do the heavy lifting but keep the human touch in charge of meaning and trust.

Looking ahead, how do you see the relationship between human creativity and AI intelligence shaping the future of marketing and branding? Do you see this as a co-branding opportunity where the two combine, and how should humans and brands adapt?

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Ismael Briasco

Speaker & Mentor

Co-Founder of NIXGrowth

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