Human creativity and AI are both best as co-brands: one brings intuition, empathy, and cultural insight; the other, scale, precision, and pattern recognition at super-human speed. Together they don't compete for space, they expand the creative canvas.

Brands that thrive will design workflows where humans set the questions and values and AI drives exploration and iteration, generating campaigns more relevant, timely, and human-centered than either would have been able to do alone.

Looking ahead, how do you see the relationship between human creativity and AI intelligence shaping the future of marketing and branding? Do you see this as a co-branding opportunity where the two combine, and how should humans and brands adapt?

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Felipe Avinzano

AI Strategy Consultant, Prompt Engineering, GPT Innovation & Digital Transformation

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